← Beauty Basics
Beauty Basics · Beginner · 6 min
Foundation Basics
Understand what foundation does, how much coverage you need and why more product is not always better.
Video planned
Full tutorial5–7 minute foundation fundamentals video covering amount, placement, blending and buildable coverage.
Quick answer
Foundation should even the areas you want evened. It does not need to erase every mark or create a completely uniform mask.
- 01
Choose the coverage level you actually want.
- 02
Start in the center of the face where redness or uneven tone is usually strongest.
- 03
Blend outward using a thin layer.
- 04
Build only where needed.
- 05
Use concealer for targeted extra coverage instead of adding another full layer everywhere.
Choosing coverage based on trends instead of your goal.
Applying the same amount everywhere.
Trying to hide every imperfection with foundation alone.
FoundationA complexion product used to even skin tone and create a more uniform base, with coverage ranging from sheer to full.Learn more →CoverageHow much a complexion product visually conceals or evens discoloration, redness, spots or texture.Learn more →Skin TintA lightweight complexion product that gives sheer, natural-looking coverage with more skin showing through than foundation.Learn more →ConcealerA concentrated complexion product used to brighten or cover targeted areas such as under-eyes, blemishes and discoloration.Learn more →BlendingSoftening the edges between products or colors so there are no obvious lines of demarcation.Learn more →